I'm Adrian Gonzales, a creative technologist in Houston, Texas, spending my professional time guiding VC-backed companies and SMEs through the constantly shifting worlds of Martech, SalesOps and web technology.

Recently, I lead product and technology direction at MarketMuscles , where we're built the best all-in-one martial arts & fitness website & marketing platform. Serving thousands of businesses worldwide, I provided experience and insight to our development, sales and support teams.

Previously, I provided strategic and engineering direction at HUSL Digital . I lead the development team, architected client systems, wrote custom applications and generally saved the day for firms including Elastic , Chartboost , SumoLogic , and DataCore .

Over 20+ years of software engineering and user experience design, I've partnered with agencies like SapientRazorfish , Publicis , Wrecking Ball , and Condensed , to deliver globally impactful work for brands such as Adobe , United , Time Warner Cable , BestBuy , and Tough Mudder .

Vir Ex Machina [wir eks mahkhina]

(man through the machine)

There's a well-known Latin term: “Deus Ex Machina", borrowed from ancient Greek theater and translable to “god from the machine".

Playwrights used the appearance of a gifted individual to bring resolution to a storyline that was hopelessly complicated.

This is the concept that guides me, I work to be the force that answers the unknowable and resolves the unresolvable.